Esports in infographics: how the target audience has changed in 3 years

The article considers changes in the portrait of the target audience (TA) of the esports website https://egamersworld.com. The analysis is made on the basis of the Google Analytics site visits counter.

The main channel of TA attraction is SEO.

Main regions of visitors

Brazil, Poland, United States, Germany, Ukraine, Philippines, Kazakhstan, Peru, France, Spain, Türkiye, Australia, United Kingdom, Russia (terrorist country), Argentina, India, Sweden, Denmark, Canada, Indonesia, Malaysia.

Comparison periods

• January-June 2020
• January - June 2023

The reach of unique visitors in the samples is 5.2 million.

Key comparison metrics

• Disciplines
• Age
• Gender
• Device type
• Browser
• Interests

Popularity distribution of esports disciplines (2020 vs 2023)

Popularity was estimated based on the number of pages viewed for each discipline.

What's changed:

• CS:GO showed an increase in popularity
• Dota 2 lost popularity significantly
• LoL did not change its position
• Valorant showed growth
• Rocket League also became more popular

Age of users

The key change is a significant decrease in the share of users from the 25-34 group and an increase in the share of 35-44 and 45-54 users.

Gender of users

As it can be seen, there is a steady increase in women's interest in eSports.

Device type

Esports is one of the few niches that doesn't have the overwhelming dominance of mobile devices.

Browser

The only significant change is the growing share of Opera.

User Interests

2020

2023